Network Models of the Diffusion of Innovations |
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| Author:
| Valente, Thomas W. |
| Series title: | Quantitative Methods in Communication Ser. |
| ISBN: | 978-1-881303-22-0 |
| Publication Date: | Dec 1995 |
| Publisher: | Hampton Press, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $22.95USD $24.95 |
Book Description:
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This text presents a key to understanding how ideas, products and opinions ""take off"" and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs.
This text presents a key to understanding how ideas, products and opinions ""take off"" and spread throughout society - referred to as the diffusion of innovation - and provides a means to estimate how fast or slow that spread occurs.