Motoring the Future VW and Toyota Vying for Pole Position |
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| Author:
| Wimmer, Engelbert |
| ISBN: | 978-0-230-30781-0 |
| Publication Date: | Nov 2011 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Ebook |
| List Price: | USD $48.00 |
Book Description:
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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.
The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.