Mindshare Igniting Creativity and Innovation Through Design Intelligence |
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| Author:
| Acuña, Nikos |
| ISBN: | 978-0-9858066-1-3 |
| Publication Date: | Sep 2012 |
| Publisher: | OneArchetype
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| Book Format: | Paperback |
| List Price: | USD $24.00 |
Book Description:
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Marketers often use the term mindshare to illustrate the popularity of a brand. But its implications go much deeper than influencing purchase behavior. Mindshare is a gift—a form of creative commerce and collective intelligence. Told in a rich, lyrical style, Mindshare is a portrait of the modern creative mind and a narrative of its process, a practical guide, and a plea for ambition that captures the imagination by exploring the dynamic nature of creativity and innovation as a...
More DescriptionMarketers often use the term mindshare to illustrate the popularity of a brand. But its implications go much deeper than influencing purchase behavior. Mindshare is a gift—a form of creative commerce and collective intelligence. Told in a rich, lyrical style, Mindshare is a portrait of the modern creative mind and a narrative of its process, a practical guide, and a plea for ambition that captures the imagination by exploring the dynamic nature of creativity and innovation as a multifaceted, integrated craft and the creation of consciousness.