Mediated Perspectives Media Ownership, Literacy, and Effects |
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| Author:
| Treut, Richard |
| ISBN: | 978-1-5165-5222-1 |
| Publication Date: | Jan 2016 |
| Publisher: | Cognella, Inc.
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| Imprint: | Cognella Academic Publishing |
| Book Format: | Hardback |
| List Price: | USD $202.95 |
Book Description:
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The anthology
Mediated Perspectives: Media Ownership, Literacy, and Effects focuses on the history of the media from a media ecology perspective. It encourages students to think about the media system, not merely as a source of entertainment, but as a business designed to target viewers and sell products. The book explores topics such as the uses and gratifications of media, the psychological and physiological effects of media exposure, the corporatization of...
More DescriptionThe anthology Mediated Perspectives: Media Ownership, Literacy, and Effects focuses on the history of the media from a media ecology perspective. It encourages students to think about the media system, not merely as a source of entertainment, but as a business designed to target viewers and sell products.
The book explores topics such as the uses and gratifications of media, the psychological and physiological effects of media exposure, the corporatization of thought, and the impact of digitization. Students will also be introduced to post-positivist perspectives on the media, and ideological, cultural, and worldview perspectives on assessing media literacy. The material shows students that they must be grounded in media history, media literacy, and future thinking in order to think critically in today's media-sphere.
For a generation rushing wholeheartedly to embrace the media in all its forms, Mediated Perspectives provides a fresh, startling point of view. Most importantly, it asks readers to actively engage in questioning their own assumptions and media participation. Mediated Perspectives is an excellent choice for introductory courses in mass media and media communications.