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Media, Organizations and Identity

Media, Organizations and Identity( )
Author: Chouliaraki, Lilie
Editor: Morsing, M.
ISBN:978-0-230-24839-7
Publisher:Ebsco Publishing
Book Format:Ebook
List Price:USD $90.00
Book Description:

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Book Details
Pages:214
Detailed Subjects: Business & Economics / Economics / General



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