Media Franchising Creative License and Collaboration in the Culture Industries |
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| Author:
| Johnson, Derek |
| Series title: | Postmillennial Pop Ser. |
| ISBN: | 978-0-8147-4347-8 |
| Publication Date: | Mar 2013 |
| Publisher: | New York University Press
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| Imprint: | NYU Press |
| Book Format: | Hardback |
| List Price: | USD $89.00 |
Book Description:
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The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.
The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.