Mastering the New Media Landscape Embrace the Micromedia Mindset |
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| Author:
| Henricks, Barbara Cave
Shelton, Rusty |
| ISBN: | 978-1-62656-582-1 |
| Publication Date: | Mar 2016 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Ebook |
| List Price: | USD $17.95 |
Book Description:
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The New Way to Get Noticed The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace...
More Description The New Way to Get Noticed
The giant brands that once dominated the media landscape--Oprah, the New York Times, NPR, CNN--have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media--earned, owned, and rented--and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.