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Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

Marketing to the Ageing Consumer( )
Author: Stroud, Dick
Walker, Kim
Publication Date:Jan 2012
Publisher:Palgrave Macmillan
Book Format:Ebook
List Price:USD $34.00
Book Description:

Unlock customer value by making your business age-friendly. The world's population is ageing at a rate never before seen in history. Marketing to the Ageing Consumer is the executives' guide to understanding and benefitting from this phenomenon. Fact During the next two decades, older consumers will be the primary drivers of consumer expenditure in Europe and the US. Fact Asia Pacific has the oldest and fastest growing population of older people. Fact...
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