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Marketing to the Ageing Consumer

The Secrets to Building an Age-Friendly Business

Marketing to the Ageing Consumer( )
Author: Stroud, Dick
Walker, Kim
ISBN:978-0-230-37820-9
Publication Date:Dec 2012
Publisher:Palgrave Macmillan
Book Format:Ebook
List Price:USD $38.00
Book Description:

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Book Details
Pages:251



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