Marketing to Libraries for the New Millennium Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends |
|
| Editor:
| Edelman, Hendrik
Holley, Robert P. |
| Series title: | ALCTS Papers on Library Technical Services and Collections |
| ISBN: | 978-0-8108-4271-7 |
| Publication Date: | Jun 2002 |
| Publisher: | Scarecrow Press, Incorporated
|
| Book Format: | Paperback |
| List Price: | USD $79.00 |
Book Description:
|
Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.
Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds.