Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Marketing in Central and Eastern Europe

Marketing in Central and Eastern Europe( )
Author: Kaynak, Erdener
ISBN:978-1-315-86249-1
Publication Date:Feb 2014
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Digital (delivered electronically)
List Price:USD $48.95USD $180.00USD $180.00
Book Description:

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries'marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and...
More Description

Book Details
Pages:122
Detailed Subjects: Business & Economics / Commerce



Featured Books

Sense and Sensibility
Austen, Jane
Hardback: $20.00
Sense and Sensibility
Austen, Jane
Hardback: $17.00
Beaverland
Philip, Leila
Paperback: $19.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.