Marketing for Architects and Engineers A New Approach |
|
| Author:
| Richardson, Brian |
| ISBN: | 978-1-135-82034-3 |
| Publication Date: | Sep 2003 |
| Publisher: | CRC Press LLC
|
| Imprint: | Taylor & Francis |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $84.95USD $285.00USD $255.00 |
Book Description:
|
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional