Marketing That Matters 10 Practices to Profit Your Business and Change the World |
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| Author:
| Conley, Chip
Friedenwald-Fishman, Eric |
| Series title: | False Ser. |
| ISBN: | 978-1-57675-964-6 |
| Publication Date: | Oct 2006 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Ebook |
| List Price: | USD $16.95 |
Book Description:
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Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that "marketing" is not a dirty word--it is key to advancing both the value and values of any business. They offer a thorough and practical guide to selling what you do, without selling-out who you are.
Award-winning marketers Chip Conley and Eric Friedenwald-Fishman prove that "marketing" is not a dirty word--it is key to advancing both the value and values of any business. They offer a thorough and practical guide to selling what you do, without selling-out who you are.