Marketing That Matters 10 Practices to Profit Your Business and Change the World |
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Author:
| Conley, Chip Friedenwald-Fishman, Eric |
Series title: | Svn Ser. |
ISBN: | 978-1-57675-383-5 |
Publication Date: | Oct 2006 |
Publisher: | Berrett-Koehler Publishers, Incorporated
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Book Format: | Paperback |
List Price: | USD $16.95 |
Book Description:
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Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.
Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them.