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Marketing Research

Marketing Research( )
Author: Kumar, V.
Leone, Robert P.
Aaker, David A.
Day, George S.
ISBN:978-1-119-49758-5
Publication Date:Nov 2018
Publisher:John Wiley & Sons, Incorporated
Book Format:Paperback
List Price:USD $138.95USD $107.50
Book Description:

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within--and value to--an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and...
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Book Details
Pages:768
Detailed Subjects: Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):7.925 x 9.906 x 1.287 Inches
Book Weight:2.9 Pounds



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