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Marketing Public Health (Paper)

Marketing Public Health (Paper)( )
Author: Siegel,
ISBN:978-0-7637-2651-5
Publication Date:Sep 1998
Publisher:Jones & Bartlett Learning, LLC
Book Format:Paperback
List Price:USD $66.00USD $62.00
Book Description:

Second Edition Available in January 2007! This book explores two aspects of public health marketing. Section One details the marketing challenges that the industry of public health faces. Section Two outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners and students.

Book Details
Pages:530
Detailed Subjects: Medical / Public Health
Medical / Health Care Delivery
Medical / General
Physical Dimensions (W X L X H):5.85 x 8.97 Inches
Book Weight:1.652 Pounds



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