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Marketing Dynamics

Marketing Dynamics( )
Author: Clark, Brenda
Sobel, Jennie
Basteri, Cynthia Gendall
ISBN:978-1-60525-098-4
Publication Date:Jul 2009
Publisher:Goodheart-Willcox Publisher
Book Format:Hardback
List Price:USD $92.00USD $92.00
Book Description:

The text is filled with features that appeal to your students and capture their interest. Each of the nine parts begins with a question that stimulates thinking and sets the goal for learning each part. Profiles provide stories of real people and businesses. Technology, math, academics, and critical thinking are incorporated throughout the text as well. Reality Checksquestions that help students apply concepts to their own livesare included in each chapter. Basic concepts of...
More Description

Book Details
Pages:784
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):8.63 x 11.19 x 1.25 Inches
Book Weight:4.12 Pounds



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