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Marketing Communication

New Approaches, Technologies, and Styles

Marketing Communication( )
Editor: Kimmel, Allan J.
ISBN:978-1-280-90584-1
Publication Date:Jan 2006
Publisher:Oxford University Press
Book Format:Ebook
List Price:USD $64.25
Book Description:

Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of...
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Book Details
Pages:299
Detailed Subjects: Business & Economics / Marketing / General



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