Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Marketing Communication

New Approaches, Technologies, and Styles

Marketing Communication( )
Editor: Kimmel, Allan J.
ISBN:978-0-19-927695-0
Publication Date:Jan 2006
Publisher:Oxford University Press, Incorporated
Book Format:Hardback
List Price:USD $58.00
Book Description:

This book provides an in-depth focus on new and emerging developments in marketing communication, including advertising, public relations, and sales promotions. Twenty-five of the most prominent contemporary marketing experts from the United States and Europe share their specialized knowledge and views, making this essential reading for anyone interested in keeping pace with the rapidly changing marketing techniques and communication technologies of the 21stCentury.

Book Details
Pages:320
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.084 x 9.126 x 0.728 Inches
Book Weight:1.069 Pounds



Featured Books

Reacher Said Nothing
Martin, Andy
Paperback: $19.95
The New Girl
Silva, Daniel
Paperback: $9.99
The Age of Innocence
Wharton, Edith
Paperback: $9.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.