Marketing An Introduction and MyMarketingLab Package |
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| Author:
| Armstrong, Gary
Kotler, Philip |
| ISBN: | 978-0-13-815718-0 |
| Publication Date: | Jul 2008 |
| Publisher: | Prentice Hall PTR
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| Imprint: | Prentice Hall |
| Book Format: | Paperback
Digital product license key |
| List Price: | USD $197.49 |
Book Description:
|
For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
For undergraduate courses in Principles of Marketing.
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.