Marketing Real People, Real Choices Plus 2014 MyMarketingLab with Pearson EText -- Access Card Package |
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| Author:
| Solomon, Michael R.
Marshall, Greg W.
Stuart, Elnora W. |
| ISBN: | 978-0-13-387927-8 |
| Publication Date: | Jun 2014 |
| Publisher: | Pearson Education
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| Book Format: | Paperback
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| List Price: | USD $247.07 |
Book Description:
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
More DescriptionALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
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Real people, real choices-give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.