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Market Smarts

Proven Strategies to Outfox and Outflank Your Competition

Market Smarts( )
Author: Magrath, Allan J.
Series title:Wiley Series on Business Strategy Ser.
ISBN:978-0-471-61160-8
Publication Date:Sep 1988
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $37.95
Book Description:

A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets--key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marketing strategies, from nichemanship and price leveraging to positioning and brand equity...
More Description

Book Details
Pages:249
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):1.365 x 2.262 Inches
Book Weight:1.186 Pounds



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