Market Smarts Proven Strategies to Outfox and Outflank Your Competition |
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Author:
| Magrath, Allan J. |
Series title: | Wiley Series on Business Strategy Ser. |
ISBN: | 978-0-471-61160-8 |
Publication Date: | Sep 1988 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley |
Book Format: | Hardback |
List Price: | USD $37.95 |
Book Description:
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A practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets--key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marketing strategies, from nichemanship and price leveraging to positioning and brand equity...
More DescriptionA practical guide to marketing, with examples from industries in the U.S., Canada, and other countries. Marketing problems call for situationally specific solutions. Yet there are common elements that cut across all industries and markets--key strategies for marketing success that all managers should know. This book is a lively, practical guide to the ten most essential and widely-applicable marketing strategies, from nichemanship and price leveraging to positioning and brand equity building. Each of these strategies is explained in detail, and illustrated with cases, examples, and anecdotes.