Margaret Mitchell's Gone with the Wind A Bestseller's Odyssey from Atlanta to Hollywood |
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Author:
| Brown, Ellen F. Wiley, John Wiley, John |
ISBN: | 978-1-58979-527-3 |
Publication Date: | Jan 2011 |
Publisher: | Taylor Trade Publishing
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Book Format: | Digital (delivered electronically) |
List Price: | USD $12.99 |
Book Description:
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This book presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for 75 years. It tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s--and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.
This book presents the first comprehensive overview of how this iconic novel became an international phenomenon that has managed to sustain the public's interest for 75 years. It tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s--and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.