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Manage Your Reputation

How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset

Manage Your Reputation( )
Author: Haywood, Roger
Publication Date:Oct 2002
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:USD $39.95
Book Description:

A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight ......

Book Details
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):5.538 x 9.126 x 1.053 Inches
Book Weight:1.285 Pounds

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