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Manage Your Reputation

How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset

Manage Your Reputation( )
Author: Haywood, Roger
ISBN:978-0-7494-3794-7
Publication Date:Oct 2002
Publisher:Kogan Page, Limited
Book Format:Hardback
List Price:USD $39.95
Book Description:

A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight ......

Book Details
Pages:276
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):5.538 x 9.126 x 1.053 Inches
Book Weight:1.285 Pounds



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