Manage Your Reputation How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset |
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| Author:
| Haywood, Roger |
| ISBN: | 978-0-7494-3794-7 |
| Publication Date: | Oct 2002 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | USD $39.95 |
Book Description:
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A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight ......
A survey showed that, in the US, senior CEOs spent 65 per cent of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it's investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media's spotlight ......