Luxury World The Past, Present and Future of Luxury Brands |
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| Author:
| Tungate, Mark |
| ISBN: | 978-0-7494-5856-0 |
| Publication Date: | Oct 2009 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $41.99 |
Book Description:
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Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds
Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds