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Lights, Camera, Campaign!

Media, Politics, and Political Advertising

Lights, Camera, Campaign!( )
Editor: Schultz, David A.
Series title:Popular Politics and Governance in America Ser.
ISBN:978-0-8204-6831-0
Publication Date:Oct 2004
Publisher:Peter Lang AG International Academic Publishers
Book Format:Paperback
List Price:USD $44.00
Book Description:

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in...
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