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Lifestyle Marketing

Reaching the New American Consumer

Lifestyle Marketing( )
Author: Michman, Ronald D.
Mazze, Edward M.
Greco, Alan J.
ISBN:978-1-56720-640-1
Publication Date:Oct 2003
Publisher:Bloomsbury Publishing USA
Imprint:Praeger
Book Format:Hardback
List Price:USD $75.00
Book Description:

This book helps marketers understand how to reach customers from children to tweens and singles to seniors.

Book Details
Pages:256
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Consumer Behavior
Social Science / Sociology / General
Physical Dimensions (W X L X H):6.14 x 9.21 x 0.62 Inches
Book Weight:1.19 Pounds



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