Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management |
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| Editor:
| Tybout, Alice M.
Calder, Bobby J. |
| Foreword by:
| Kotler, Philip |
| ISBN: | 978-0-470-58014-1 |
| Publication Date: | Aug 2010 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
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This business classic has been thoroughly revised and updated for today's marketers.
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
This business classic has been thoroughly revised and updated for today's marketers.
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.