Kellogg on China Strategies for Success |
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| Editor:
| Dayal-Gulati, Anuradha
Lee, Angela Y. |
| Other Primary Creator:
| Finn, Mark |
| ISBN: | 978-0-8101-2225-3 |
| Publication Date: | Oct 2004 |
| Publisher: | Northwestern University Press
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| Book Format: | Paperback |
| List Price: | USD $29.95 |
Book Description:
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As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China. The book draws on extensive field research with Chinese corporate...
More Description As China continues to implement its commitments agreed upon with membership into the World Trade Organization (WTO), the environment for multinational corporations is changing rapidly. This book examines some of the changes WTO accession is bringing to the market environment and different sectors of the economy, and the resulting challenges and opportunities for companies doing business in China.
The book draws on extensive field research with Chinese corporate executives, government officials, and representatives of nongovernmental organizations. Based on the findings from these interviews, the authors provide insights and strategies for companies seeking to establish a sustainable competitive advantage in the country's evolving marketplace.