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Kellogg on Advertising and Media

The Kellogg School of Management

Kellogg on Advertising and Media( )
Author: Calder, Bobby J.
Foreword by: Kotler, Philip
ISBN:978-0-470-11986-0
Publication Date:Apr 2008
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $29.95
Book Description:

Kellogg on Advertising & Media

Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers.

Book Details
Pages:368
Detailed Subjects: Business & Economics / Advertising & Promotion
Social Science / Media Studies
Physical Dimensions (W X L X H):6.24 x 9.212 x 1.041 Inches
Book Weight:1.09 Pounds



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