Kellogg on Advertising and Media The Kellogg School of Management |
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| Editor:
| Calder, Bobby J. |
| Foreword by:
| Kotler, Philip |
| ISBN: | 978-0-470-11986-0 |
| Publication Date: | Apr 2008 |
| Publisher: | John Wiley & Sons, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
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Kellogg on Advertising & Media
Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers.
Kellogg on Advertising & Media
Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers.