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Kapferer on Luxury

How Luxury Brands Can Grow yet Remain Rare

Kapferer on Luxury( )
Author: Kapferer, Jean-Noël
Kapferer, Jean-Noël
ISBN:978-0-7494-7437-9
Publication Date:Mar 2015
Publisher:Kogan Page, Limited
Book Format:Ebook
List Price:USD $750.00
Book Description:

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.



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