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Kapferer on Luxury

How Luxury Brands Can Grow yet Remain Rare

Kapferer on Luxury( )
Author: Kapferer, Jean-Noël
Kapferer, Jean-Noël
ISBN:978-0-7494-7436-2
Publication Date:Mar 2015
Publisher:Kogan Page, Limited
Book Format:Paperback
List Price:USD $39.95
Book Description:

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Book Details
Pages:240
Detailed Subjects: Business & Economics / Economics / General
Reference / Consumer Guides
Business & Economics / Personal Success
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.299 x 9.252 x 0.472 Inches
Book Weight:0.799 Pounds



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