Jobs to Be Done A Roadmap for Customer-Centered Innovation |
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| Author:
| Wunker, Stephen
Wattman, Jessica
Farber, David |
| ISBN: | 978-0-8144-3803-9 |
| Publication Date: | Nov 2016 |
| Publisher: | AMACOM
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| Book Format: | Hardback |
| List Price: | USD $27.99 |
Book Description:
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Discover profitable new product ideas when you focus on what customers need, not on what they want.
Discover profitable new product ideas when you focus on what customers need, not on what they want.