International Marketing Winning in the New Global Economy |
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| Editor:
| Myers, Christopher L. |
| ISBN: | 978-1-5165-9750-5 |
| Publication Date: | Jan 2021 |
| Publisher: | Cognella, Inc.
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| Book Format: | Paperback |
| List Price: | USD $73.95 |
Book Description:
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Introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals. This is an ideal textbook for courses in global business, marketing, and leadership.
Introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals. This is an ideal textbook for courses in global business, marketing, and leadership.