International Communications Strategy Developments in Cross-Cultural Communications, PR and Social Media |
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| Author:
| Cambié, Silvia
Ooi, Yang-May |
| ISBN: | 978-0-7494-5827-0 |
| Publication Date: | Jul 2009 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Ebook |
| List Price: | USD $49.99 |
Book Description:
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International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes...
More Description
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.
New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media - this new title helps you to do that.