Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

International Business Case Studies for the Multicultural Marketplace

International Business Case Studies for the Multicultural Marketplace( )
Author: Moran, Robert T.
Braaten, David O.
Walsh, D.B.A., John
ISBN:978-1-136-01266-2
Publication Date:Jan 2013
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Digital (delivered electronically)
List Price:USD $74.95
Book Description:

This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and...
More Description



Featured Books

Prequel
Maddow, Rachel
Hardback: $32.00
Martyr!
Akbar, Kaveh
Hardback: $28.00
Northanger Abbey
Austen, Jane
Paperback: $7.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.