Integrated Advertising, Promotion, and Marketing Communications Plus 2014 MyMarketingLab with Pearson EText -- Access Card Package |
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| Author:
| Clow, Kenneth E.
Baack, Donald E. |
| ISBN: | 978-0-13-387930-8 |
| Publication Date: | May 2014 |
| Publisher: | Pearson Education
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| Book Format: | Paperback
Mixed media product
Mixed media product
Mixed media product
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| List Price: | USD $248.87 |
Book Description:
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ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
More DescriptionALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.
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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.
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