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Inside Coca-Cola

A CEO's Life Story of Building the World's Most Popular Brand

Inside Coca-Cola( )
Author: Isdell, Neville
Beasley, David
ISBN:978-1-4299-8889-6
Publication Date:Oct 2011
Publisher:St. Martin's Press
Book Format:Ebook
List Price:Contact Supplier contact Contact Supplier contact
Book Description:

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines,...
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Book Details
Pages:272



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