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Innovating the Corporation

Creating Value for Customers and Shareholders

Innovating the Corporation( )
Author: Kuczmarski, Thomas
Middlebrooks, Arthur
Swaddling, Jeffrey
ISBN:978-0-07-139219-8
Publication Date:Jan 2000
Publisher:McGraw-Hill/Contemporary
Book Format:Ebook
List Price:USD $34.95
Book Description:

Numerous barriers, problems, and unresolved issues often prevent innovation from taking hold within an organization. Companies haven't discovered how to measure innovation, make it repeatable, or systematize it. Until now. The program outlined in Innovating the Corporation guarantees accelerated innovation within any corporation, within any industry. Intended as a dynamic, hands-on guide, this book offers a comprehensive look at strategic planning, understanding and...
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