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Influence

The Psychology of Persuasion

Influence( )
Author: Cialdini, Robert B.
Series title:Collins Business Essentials Ser.
ISBN:978-0-06-124189-5
Publication Date:Dec 2006
Publisher:HarperCollins Publishers
Imprint:Harper Business
Book Format:Paperback
List Price:USD $18.99
Book Description:

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to...
More Description

Book Details
Pages:336
Detailed Subjects: Psychology / General
Physical Dimensions (W X L X H):5.312 x 8 x 0.84 Inches
Book Weight:0.65 Pounds



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