Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Industrial Products

A Guide to the International Marketing Economics Model

Industrial Products( )
Author: Kaynak, Erdener
Jansson, Hans
ISBN:978-1-136-58585-2
Publication Date:Nov 2012
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Ebook
List Price:USD $32.95
Book Description:

Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in...
More Description

Book Details
Pages:248



Featured Books

Madness
Hylton, Antonia
Hardback: $30.00
The Devil and Miss Prym
Coelho, Paulo
Paperback: $15.99
Legacy
Blackstock, Uché
Hardback: $28.00

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.