In Search of the Obvious The Antidote for Today's Marketing Mess |
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Author:
| Trout, Jack |
ISBN: | 978-0-470-28859-7 |
Publication Date: | Oct 2008 |
Publisher: | John Wiley & Sons, Incorporated
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Imprint: | Wiley |
Book Format: | Hardback |
List Price: | USD $27.95 |
Book Description:
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This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:
Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:
Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.