Imagination Engineering How to Generate and Implement Great Ideas |
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| Author:
| Birch, Paul
Clegg, Brian |
| ISBN: | 978-0-273-62064-8 |
| Publication Date: | Aug 1996 |
| Publisher: | Pearson Education, Limited
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| Imprint: | Financial Times/Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall
Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is.
Authors :
Brian Clegg is a writer and corporate consultant.
Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role...
More Description
"Recommended reading for those in enterprises of every kind." - Sir Colin Marshall
Puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. The roadmap from here to there for those times when you don't know where there is.
Authors :
Brian Clegg is a writer and corporate consultant.
Paul Birch is an experienced writer. His career has included being British Airways corporate jester - a role developed to stimulate creativity within BA.