How to Succeed in Advertising When All You Have Is Talent

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)

Editor:

Minsky, Laurence

Contribution by:

Paetro, Maxine

Introduction by:

Sullivan, Luke

ISBN:

978-1-887229-20-3

Publication Date:

Jul 2007

Publisher:

Routledge

Book Format:

Paperback

List Price:

USD $47.50

Book Description:

In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition,¿How to Succeed in Advertising When All You Have Is Talent¿features dazzling selections from each...
More Description

Book Details

Pages:	480
Detailed Subjects:	Business & Economics / Personal Success Business & Economics / Advertising & Promotion
Book Weight:	2.15 Pounds

Author Biography

(Editor)

Maxine Paetro is a novelist and a journalist. From 1975 through 1987 she was a recruiter and EVP creative department manager at several large New York City advertising agencies. In 1979 Paetro published her first book---How to Put Your Book Together and Get a Job in Advertising---which received its 4th revision in August 2010. She has co-authored many books with James Patterson for the New York Times bestselling Women's Murder Club Series, beginning with the fourth book, The 4th of July and the bestselling young adult Confessions Series . Maxine Paetro's title 11th Hour with James Patterson made The New York Times Best Seller List for 2012. Also, in 2013 her title 12th of Never with James Patterson made the New York Times Best Seller List. 15th Affair was written with James Patterson and is in the Murder Club series.

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