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Hello, My Name Is Awesome

How to Create Brand Names That Stick

Hello, My Name Is Awesome( 1 customer ratings | )
Author: Watkins, Alexandra
ISBN:978-1-62656-186-1
Publication Date:Sep 2014
Publisher:Berrett-Koehler Publishers, Incorporated
Book Format:Paperback
List Price:USD $16.95
Book Description:

Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even non-creative types-can create memorable and effective brand names. No degree in linguistics required.

Book Details
Pages:112
Detailed Subjects: Reference / Consumer Guides
Physical Dimensions (W X L X H):5.421 x 8.307 x 0.351 Inches
Book Weight:0.352 Pounds



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