Hello, My Name Is Awesome How to Create Brand Names That Stick |
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Author:
| Watkins, Alexandra |
Narrated by:
| Sorell, Gina |
ISBN: | 978-1-4690-9231-7 |
Publication Date: | Oct 2014 |
Publisher: | Ascent Audio
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Imprint: | Gildan Audio |
Book Format: | Downloadable audio file |
List Price: | USD $19.98 |
Book Description:
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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms...
More DescriptionEvery year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.