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Harvard Business Review on Customer Relationship Management

Harvard Business Review on Customer Relationship Management( )
Author: Prahalad, C. K.
Ramaswamy, Venkatram
Seybold, Patricia B.
Berry, Leonard L.
Chase, Sriram
Katzenbach, Jon R.
Lederer, Chris
Hill, Sam
Samuel, Hill
Ramaswamy, Patrica B.
Series title:Harvard Business Review Paperback Ser.
ISBN:978-1-57851-699-5
Publication Date:Feb 2002
Publisher:Harvard Business Review Press
Book Format:Paperback
List Price:USD $22.00
Book Description:

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral...
More Description

Book Details
Pages:208
Detailed Subjects: Business & Economics / Customer Relations
Physical Dimensions (W X L X H):5.6 x 8.3 x 1.8 Inches
Book Weight:0.588 Pounds



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