Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets |
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| Editor:
| Friedrichsen, Mike
Mühl-Benninghaus, Wolfgang |
| Series title: | Media Business and Innovation Ser. |
| ISBN: | 978-3-642-28896-8 |
| Publication Date: | Jun 2013 |
| Publisher: | Springer Berlin / Heidelberg
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| Imprint: | Springer |
| Book Format: | Hardback |
| List Price: | USD $219.99 |
Book Description:
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This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications.
This handbook presents a comprehensive account of developments in social media research and management, consistently linking classical media management with social media. It discuss new theoretical approaches as well as empirical findings and applications.