Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics |
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| Editor:
| Kumar, Anil
Dash, Manoj Kumar
Trivedi, Shrawan Kumar
Panda, Tapan Kumar |
| Series title: | Advances in Business Information Systems and Analytics Ser. |
| ISBN: | 978-1-5225-0997-4 |
| Publication Date: | Nov 2016 |
| Publisher: | IGI Global
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| Book Format: | Hardback |
| List Price: | USD $275.00USD $275.00 |
Book Description:
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Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.
Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.